Honey, Let’s Hide is built on the foundation of female emancipation. Emancipating women from the bindings of society’s norms. Emancipating them from their own insecurities and self-distrust. 

And with this emancipation comes a stronger connection to oneself, a sense of self-awareness and a new-found relationship with one's body.

A charity that is close to our heart, CoppaFeel!’s mission is to cultivate an educational awareness to young men and women on the importance of being familiar with your body to reduce the risk of breast cancer. 

Something that Honey, Let’s Hide stands for wholeheartedly - bonding with your body and being one step ahead of anything that life may throw at you. 

Breast cancer does not discriminate

Just like femininity is not rendered by gender, body size, skin colour, personality trait or style. Breast cancer does not discriminate between these differences either, highlighting the important reason to get to know your lumps and bumps like the back of your hand.

Everytime a Honey, Let’s Hide adornment is purchased, part of the profit from that item goes towards educating the world on breast cancer awareness so more breast cancers are diagnosed at the earliest stage possible, at which treatments are the most effective and survival rates higher.